Bold Austin, Tx

Idea, Inspiration, & Audience
Bold Austin was inspired by the famous L.A.X. lettering located in the Los Angeles International Airport. I wanted to try creating something on the big scale that could represent Texas' size. After I looked at the images of the L.A.X letters, I immediately knew that bold letters was the perfect idea for my proposal. The question was, what would the bold letters spell? Ever since I landed in Austin, I have learned to grow my love and respect for the Austin community. So I wanted it to be relevant to our city spirit and state size. I concluded to have my art spell ATX for Austin, Texas. Therefore, my intended audience is every Texan and tourist.

Location

I would love the letters to be placed "floating" on the Lady Bird Lake so that it can contribute to the Austin skyline. Specifically, the letters would be located on the left side of the S. Congress Ave. bridge. They would be centered on the lake so that the letters will be visible from the bridge. This way, once you are passing the bridge to enter downtown, you would see large scale bold letters ATX.

Materials
As far as materials, I would love to have each letter be surrounded by crushed aluminum cans to bring environmental awareness. Somehow, I could paste the cans in a way that the weather won't destroy it. Since every aluminum can will be a different color, the entire letter will be colorful. The colors could signify the cultural diversity of Austin, Tx.

BY: Cindy Castillo